I had a really hard time creating my logo. I am extremely indecisive and don't really consider myself to have any kind of special talent or niche to work with so I didn't really know what direction to go in but it was fun to doodle ideas.
2. Describe the process: creative thinking skills and ideas you used in logo creation.
The process was almost frustrating for me. I really enjoy using photoshop and making flyers and graphic design work but I do not consider myself a creative person and really try to stay away from actual sketching. I have always preferred to use the computer as a tool so drawing ideas was new for me. I tried to think of what represented me but like I said in the first answer, I couldn't think of anything that was "unique" about myself. I really wanted a specific direction to go in and didn't know where to start. I am much more gravitative to font based ideas but in this case I was trying to try something different. As you can see on my initial page of ideas and doodles, I just tried to brainstorm starting with my name, what I like, and what I do. I kind of got hooked on linking my logo to teaching because teaching is my passion and a huge part of who I am. I also tend to like things that are very simplistic but most of the logos I started to draw that were connected teaching were more complicated than simple. Obama made a speech about teachers being "nation builders" and ever since I have liked to think of myself as a "Future Nation Builder." So thats where the ideas including that text came from.
This picture is of my first page of brainstorming:
After this disaster doodle session I went to bed and came back to work on this project again the next day. Although I wasn't completely happy with any of my ideas. I really liked the idea toward the middle with the heart inside the apple with the text "future nation builder." I felt it was simple but still had a design to it that would really link it to teaching. And again, sorry I can't draw but here we go with the apple idea:
The most important discovery I made in the creation of my logo was that I am not totally helpless without the computer! I may not be the best sketch artist in the world but it is possible for me to brainstorm ideas and create a design.
4. What is the most important information you learned from watching the videos, powerpoint, and reading material for this project? What was your opinion of the videos?
The most important information I learned from watching the videos, powerpoint, and reading material for this project was just all the details that I always knew were involved but didn't fully know the exact steps that went into creating a design like this. Like we saw in the video where they were presented with a brand for a company and given some direction but just had to start brainstorming some ideas to go back to the client with some options. There was a lot of back and forth through a deep thought process of what exactly the logo would mean and how it could be used in different formats. Its one thing to want a cool picture for your company but the details are insane. The man representing the DA Group in the What's In a Logo video had thought of everything! I think that video was perfect to show the exact steps of designing a logo.
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